The Market Advantages of Social Determinants of Health Data

If you want to better understand what’s going on with healthcare, Digital Health Review is the podcast that brings relevancy into the health technology conversation. The show presents stories around health technology, as well as actionable advice and news at the intersection of digital health, public health, and health equity. Hosted by Blair Hirst (@BlairSHirst), an entrepreneur, self-professed black health tech nerd, and product builder at some of the world’s most innovative hospitals, AI, and health tech startups. Find more episodes here.

In the first episode of their second season, Blair speaks with Founder and CEO Maggie McCullough, on how PolicyMap has developed a platform that leverages social determinant of health (SDOH) data for better community insight. They discuss how SDOH data can be used to prevent ER visits for pediatric asthma attacks, measure inequities to understand the impact of health disease and solutions, develop synthetic populations, propel go-to-market advantages, and the pros/cons of using open source data in AI models. Listen now.

Meet Blair Hirst, ScM

Blair Hirst is the Founder of Digital Health Review, a firm unearthing insights around consumer health to enable better access for all. By centering on transparency, data and community, Digital Health Review is giving the digital health industry the tools needed to collaborate and innovate on the next generation of healthcare.

With over 12+ years in the health technology industry, Blair has been a product leader at some of the world’s most innovative hospitals, AI, and health tech startups – always building toward health equity and patient centricity. Blair holds a bachelors in engineering from Brown University’s School of Engineering and a master’s in technology and innovation from NYU Tandon’s School of Engineering.

Maggie McCullough CEO Founder PolicyMap

Meet Maggie McCullough, Founder & CEO

Maggie’s career in City, State, and Federal government fueled her passion for making information easy-to-understand and actionable. That passion, along with an amazing team, enabled her to conceive of and launch PolicyMap in 2008. Maggie has a degree in Economics from St. Joseph’s University and a Master’s in Governmental Administration from the University of Pennsylvania.