How PolicyMap Supports Market and Health Needs Assessments

by PolicyMap Team

Organizations like hospital systems, Primary Care Associations (PCAs), health systems, health centers, and consultants are tasked with completing evaluations on community health, whether through market assessments or health needs assessments. These reports are essential for identifying gaps in care, addressing disparities, and planning for long-term sustainability. 

PolicyMap makes this process faster, more accurate, and easier to communicate by bringing trusted, location-based data into one simple platform. With PolicyMap, you can:

Get all the secondary data you need in one place

Access regularly updated datasets from +170 sources on demographics, financial stability, healthcare landscape, health conditions and risk factors, food insecurity, housing instability, transportation access, maternal vulnerability, the Social Vulnerability Index (SVI), Area Deprivation Index (ADI), and more — all in one place. Learn more about our social determinants of health data collection here. 

PolicyMap delivers nationwide coverage with the detail you need to truly understand communities. Explore data at multiple levels of geography—from ZIP code to census tract, and even down to block group. This granularity makes it possible to see patterns and disparities that broader views can miss. Pictured above is the Social Vulnerability Index from the CDC.

Pinpoint Communities at Risk and Identify Unmet Needs

Layer multiple indicators on a map to see where overlapping health needs and social risks exist. Combine health, housing, income, and demographic data to locate vulnerable populations and to pinpoint gaps in service availability and demand.

The highlighted areas in the map above show all the census tracts in New Mexico where the following criteria are met: more than 15% of adults are diagnosed with diabetes, more than 10% of homes have zero vehicles available, more than 15% of adults report food insecurity, over 15% of the population is Hispanic or Latino, and has an overall vulnerability to poor pregnancy outcomes.   

Conduct an easy analysis for your service area

Go beyond county or ZIP code boundaries. Use PolicyMap’s custom region tools to get data and conduct easy analysis on your organization’s exact service area or geographies of focus. Upload your own point location data in PolicyMap to view alongside the secondary data in our platform as well.  

PolicyMap’s custom regions allow users to create unique boundaries on the map, and then build reports, clip maps or download data for those areas. Choose from three types of custom regions: Drawn, Assembled (combine groups of counties, zip codes, census tracts, or block groups), or Radius.

Navigate a rapidly changing healthcare landscape

Look beyond surface-level data to understand how access, health outcomes, and population dynamics intersect to impact communities. Easily evaluate community and market dynamics and spot emerging trends.

    See PolicyMap in action! Capital Link, a national consulting firm that helps Federally Qualified Health Centers (FQHCs) and Primary Care Associations (PCAs), enhances its Market Assessment Process report and ability to support health centers in making data-driven decisions regarding sustainability and growth, staffing, and service offerings. Read more here.

    Request More Information

    With PolicyMap, the process of conducting health needs and market assessments becomes faster, clearer, and more actionable—empowering health organizations to make informed decisions and deliver better care where it’s needed most. Contact us to request a demo.

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