We’ve updated our Demographics tab so that all Census-related indicators in that menu have either Census 2010 data or American Community Survey (ACS) estimates. We’ll continue doing this, menu-by-menu so that all of our Nielsen estimates are replaced by the ACS estimates, which are in hot demand! As we’ve mentioned in past blog posts, ACS is now taking the place of the Census long form, so Census 2010 only has a few indicators, and we’re adding them as they’re released. ACS fills in where Census leaves off, for in-depth indicators such as foreign born population and types of families.
You can now get age, sex and ethnicity ACS estimates in the Demographics tab and in our reports. Coming next month: improved Census 2010 blockgroup data coverage and ACS estimates for family incomes and income categories, as well as poverty data.